INYIM Media Fashion Black & White Series: Starring Model Serge Rigvava For Lee’s Introduction Of “Lee Archives.”
‘The launch symbolizes a new vertical for vintage shopping on the brand’s website. Lee, founded in 1889, has a significant history and numerous classic styles that have lasted the test of time. Lee Archives is a testament to the brand’s staying power. It also debuts at the ideal time, as the resale market enjoys rising appeal and vintage fashion fits within the greater context of sustainable fashion.
Lee Archives launches with the release of the Lee Storm Rider denim jacket. The Storm Rider is a refined take on the Rider Jacket, which dates back to 1948 when Lee designed it for cowboys. Likely to be produced in the 1960s and ’70s, the Storm Rider jacket makes a statement with its corduroy collar, blanket lining, and Lee zig-zag stitching.’ – Lee
