INYIM Media Fashion Vitality: Menswear Brand Jekeun Partnering With Charity “Young Minds” For Men’s Health Awareness Month W/ Upcycled Capsule Collection.
“A supporter of circular fashion, Jekeun Cho explores the psychology of the self in his collections. Cho explains “…as our brand identity started from personal vulnerability and leads to everyone, we wanted to share our story and discuss people’s difficulties through fashion. Speaking out and sharing is the best way to ride out a storm and fashion is one of the best tools we can use to communicate this.”
