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London Menswear: Orschel-Read’s AW10
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We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
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We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories
We've Relaunched 🔥 Celebrating 15 Years of Entertainment, Fashion and Viral stories

London Menswear: Orschel-Read’s AW10

Allow me to introduce you kiddas to Orschel-Read’s AW10 collection…I am still rolling in excitement over these exuberant pieces captivated with such pizazz and detail!

“Inspired by the beauty of female birds, the early work of English textile designer William Morris and the ceiling murals of Stockholm’s Storkyrkan Cathedral, Orschel-Read produced a veritable fashion feast which mixed the quiet femininity of soft-hued prints with the more robust tailoring inspired by the traditional uniform of the Japanese samurai. Detail was abundant as garments were lavishly embroidered, the palette was juxtaposition of soft fleshy tones with those of a more earthy kind and the silhouette drew inspiration from the importance of menswear tailoring while also giving a nod to a casual sportswear sensibility.”

You’ll find down below a few questions and answers taken from the Orschel-Read interview that I find completely satisfying.


This collection mixes militaristic tailoring with feminine hues/prints. Would you consider this fusion of the masculine and feminine key to the collection?

A certain balance between masculine and feminine is something that underpins much of the Orschel-Read brand, not only the AW10 collection. This is an exploration of a concept that Virginia Woolf discussed in her 1928 novel Orlando – that there is no divide between men and women. There are differences, but many more similarities.


Any interesting stories/anecdotes regarding the production of the collection?

One of the themes of this collection was ‘hidden detail’. As the collection went on the details became more and more hidden. In addition to all the under-collars being embroidered and the pockets being hidden inside of pockets, there are many hand-stitched details that can not be seen without taking the garments apart.

Describe the Orschel-Read man.

The Orschel-Read man has impeccable taste and is highly aware of his personality and how he expresses himself through his appearance. He is a true gentleman with a certain shy sexiness. He has a keen eye for detail and for quality.

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