Loreak Mendian’s graphic language matures and opens to new horizons with this CANDIES collection, which is an introduction to the FW19 season.
The brand’s conceptual territory, always influenced by contemporary culture, landscape, and art, takes fresh inspiration from these elements, which are so related to pop culture. Candies and gummies are now part of a series of T-shirts and sweatshirts, reinterpreting Loreak Mendian’s graphic and narrative heritage in a hyperrealistic way. As a starting point for the design process, the silhouettes chosen looked to the brand’s most basic volumes and shapes, to create a minimalist unisex capsule collection. With a simple color palette limited to pure white and sky blue, these everyday motifs become the disruptive element, an attractive glossy print that helps creates this bold and fresh look.” –
