Pedro Andrade, founder of piet73 unveiled the campaign for “The Beautiful Riot” collection, featuring Lucas Gonzaga photographed by Alex Batista and art-directed by João Henrique Correia.
“The Beautiful Riot” reflects the wonderful and disturbing youth rebellion. The purity and the violence that disrespects the order and fights for his causes. On the fifth Piet collection, Pedro Andrade presents a clean campaign, reinterpreting military motifs with an unusual color palette and new modeling, always keeping the most important characteristic of the designer, the minimalism.” – Fuckingyoung.es
