“You can call Ellen Pedersen the “girlfriend” of the brand. Having grown up around nature she has an innate affection for rugged elegance and doesn’t shy from embracing a working-class aesthetic in quest of defining this generation’s Mod. Inspired by both English subculture and Danish minimalism, Ellen Pedersen has been worn by celebrities like Olly Alexander from Years & Years, Kelela, Raye, Ariana Grande, GENTS, Victor Boy Lindholm and First Hate. Not bad for the new kid on the block, having just launched her sportswear label in 2015.
Photographer: Alejandro Gata Lara
Models: Felix Danet and Nahuel at Bananas
Production: Anna Barr
Clothing by Ellen Pedersen @ Berg.” – Fuckingyoung.es
