“Sims captures Theory’s collection of refined sartorial expressions to evoke a vision of urban sophistication defined by optimism, warmth and ease. In keeping with the label’s continually evolving ethos, Theory’s Fall/Winter 2015 collection explores softer silhouettes and more indulgent fabrications. The campaign’s depiction of essential wool suiting, luxurious knitwear and tweed underscores Theory’s versatility and modernity.” – Fuckingyoung.es